Behind the Design

Event Planning

Northeast, Destination

Founded in 2012, Behind the Design is a wedding planning company based in Boston, Massachusetts. We offer full-service planning and design for weddings of all sizes. We offer services for both local and destination weddings. We provide meticulous and organized coordination, warm and attentive support, as well as custom and creative design guidance. We create exceptional weddings that bring your unique vision to life. We work with amazing vendors which we maintain strong relationships with to ensure that you have an incredible team on your side. We strive to have your guests feeling like they have experienced something extraordinary and uniquely yours. We love what we do and it shows in our work.

Choosing a wedding planner is one of the most important decisions you will make for your big day. It is vital that you get to know and trust your planner on a personal level to ensure a seamless planning experience. Our attention to all the little details and customer service that nurtures positive, productive relationships is what sets us apart.

Meet our Company Owner

Hermela Belachew

With over 6 years of wedding planning experience, Hermela uses her trademark skills of problem solving, creativity, and flexibility to help clients produce their dream wedding. She excels at logistics and operations, and her attention to detail means that weddings and meetings go smoothly from concept to completion.

Good at wearing multiple hats, Hermela is adept at responding quickly to changing circumstances, always maintaining an upbeat, can-do attitude. As a planner, she specializes in customer service that nurtures positive, productive relationships with both clients and vendors. Hermela advances her clients’ mission by making the most of their weddings experiences, while minimizing cost.

Hermela is married with 2 daughters. She enjoys food and wine pairings as well as travel, from weekend getaways to more adventurous trips anywhere in the world.


From $3500


1275 Boston Providence Hwy
Norwood, MA 02062

Available for travel & destinations

(857) 991-6104

Love what you see?
Message Behind the Design:
Leave a review for Behind the Design
    • Behind the Design

    How do I even begin to write this review! Hermela literally saved my husband and I when it came to planning this wedding. We had no idea what we were doing!! When we started planning, we were looking at a lot of venues that were charging outrageous prices, and at the same time not giving us the wedding that we had envisioned and wanted to create. They left no room for creativity. After a few months of looking for a venue, we found one we loved. However, we had to find ALL of the vendors – as the venue was just providing the space. I knew we would have to hire a wedding planner. One night, I was on Instagram and stumbled upon an amazing wedding. It was beautiful, had style and so much energy. There, I found Hermela’s contact as she was the planner and immediately contacted her. She responded right away and explained her services and what she offered. We set up a face to face meeting within the next couple of weeks and I was sold! We started planning in January 2019 for a wedding that was on October 4th, 2019. Right away, Hermela provided wedding planning worksheets that focused on the budget, guest list, tasks, etc. Everything was so organized. She was also so understanding that Sean and I live in New York, so when we did come back to Boston my day would be filled with vendor meetings to make use of my time. She is always so efficient and makes great use of your time. In one day, we had a caterer and cake tasting, mock reception set up, and make up trial all in one day!

    Value 100 / Responsiveness 100 / Professionalism 100 / Creativity 100
    Ashley Cummings, 10/05/2019

    Hermela is, without a doubt, the best wedding planner out there!! She is detailed, thorough, and so great to work with. She is 100% invested in every wedding she works on and every bride she works with. Hermela will do whatever it takes to bring your vision to life or help you create the vision that will make your wedding day perfect. She has so many relationships with vendors in the Boston area and beyond and was able to get me amazing value for everything from flowers to rentals to an MC. She can work within any budget and is always looking for ways to get you more bang for your buck. Hermela is very aware of how stressful wedding planning can be, but keeps her cool and was always available to talk or to meet in person when I needed her. I had the most amazing wedding and wouldn’t have been able to do it without her. I would absolutely hire her again without a second thought!!!

    Value 100 / Responsiveness 100 / Professionalism 100 / Creativity 100
    Alex Alves, 06/30/2019

    Get your own beautiful business profile.